10 Watches, Jewels, and Luxury Items that Counterfeiters Love
admin | March 24, 2010Fake watches, jewelry, and luxury clothing are a big deal. Midway through March, a team of detectives and fraud experts found a cache of fake designer clothing valued at well over £1 million in a North London warehouse. While the number might seem staggering, it’s just a small piece of the pie – fake luxury goods and jewelry is estimated to cost billions of dollars in lost revenue every year, along with some huge hits to marketing and branding power.
We’ve found ten luxury goods, jewelry items, and watches that counterfeiters love to copy. Some are simple enough to replicate, others are complex enough to catch buyers unaware, and some are just difficult to examine. If you’re on the lookout for luxury goods and want to avoid sleazy ‘replica’ editions, check out these ten frequently copied items and make sure you’re ready to spot them.
1. The Rolex Submariner
Source: http://professionalwatches.com/rolex-submariner-black-thumb-450×331.jpg
For most would-be watch collectors, Rolex is the number one name for luxury. With a number of models on the market, it’s fitting that counterfeiters would choose one of Rolex’s most slick and simple watches to replicate: the Submariner.
Unlike most dress-style watches, the Submariner has only one dial and lacks the flashy additions often found on high-end timepieces. This makes it perfect for two groups of people – those who like to dress down, and those in the business of creating ‘replica’ watches. If you’re on the market for this $5000+ sports and dress watch, be sure to check the authenticity certificate.
2. Fake ‘Gold’ Jewelry

Source: http://www.marketoracle.co.uk/images/gold-bars-10.jpg
No, ‘gold plated’ does not mean gold. In fact, it tends to mean that your jewelry has been lightly touched by a brush of gold paint. That might leave your jewelry looking shiny and golden, but it certainly doesn’t give you the right to brag about your ’solid’ gold earrings, necklace, or wristwatch.
Gold jewelry is a frequent target for counterfeiters because, to put it simply, most people haven’t seen a lot of pure gold jewelry. When in doubt, check the authenticity certificate, or at least have the jewelry looked at by a professional jeweler.
3. Nike Air Force Ones

Source: http://www.kicksonfire.com/wp-content/uploads/2008/05/nike-air-force-1-high-sheed-white-blue-1.jpg
It’s not just jewelry that gets copied by counterfeiters. London police uncovered over £1 million worth of fake clothing and footwear in March, including hundreds of pairs of fake Nike Air Force Ones.
Whenever a company invests billions of dollars into their brand, it’s inevitable that counterfeiters will try and capitalize on it with low-quality imitation goods. Thankfully, most fake shoes and clothing is relatively easy to spot, and simple to tell apart from the real thing.
4. Charm Bracelets

Source: http://www.flickr.com/photos/heatherweaver/2675000180/
Charm bracelets are once again a popular fashion accessory. With their new-found popularity is an even larger presence on the tables, shop counters, and display racks of unethical retailers and underhand market counterfeiters.
How can you tell whether that Pandora bracelet is real or fake? Look for signs of authenticity and legitimacy when purchasing online, and always check the item itself when buying off the peg. Lovelinks, Nomination, and other brands are all frequently mass produced and re-branded, so beware of imitators for your next birthday or special occasion purchase.
5. Designer Shirts and Sunglasses

Source: http://www.sohob2b.com/uploadfiles/Versace-sunglasses-3.jpg
There’s a slight paradox when it comes to designer shirts. The type of people that buy them aren’t likely to purchase fakes, and those stuck buying ‘replicas’ aren’t likely to be able to afford the real thing. Yet despite this slight logical counterfeiting error, the imitation clothing industry costs luxury labels millions of dollars every year.
It’s not hard to see why, either. Walk through a street market or back-alley shopping center and you’ll have a hard time not seeing fake designer t-shirts, sunglasses, and other fashion accessories on sale.
6. Tag Heuer Carrera

Source: http://www.blogcdn.com/www.luxist.com/media/2008/11/tagcarrerawin.jpg
Tag Heuer are one of the most well-known and respected names in the luxury watch world, and the Carrera is quite possibly their most popular, valuable, and appreciated model. An automatic chronograph watch, the Carrera has picked up thousands of poor imitators and millions of dollars worth of replica creations.
Thankfully, most of them are easily spotted due to poor construction and shoddy materials. As always, if you’re in the market for a luxury watch it’s essential to check both it and its papers before you spend a cent.
7. Glass ‘Gems’ and Precious Stones
Source: https://honors.rit.edu/amitraywiki/images/6/62/Synthetic_gems.JPG
Glass ‘gems’ and imitation jewels are popular subjects for scammers in East Asia. Any long-term traveler will have heard of the Beijing, Bangkok, and Manilla gem scams, and those with any knowledge of the jewelry industry will be able to see through the poorly made items straight away.
But despite the reputation, gem scams still catch out thousands of people every year. From glass gems to poor plastic casing, the amount of money fleeced from those with limited jewelry knowledge is puzzling, sad, and very worrying.
8. The Rolex Explorer
Source: http://www.craigboyce.com/Rolex/RolexImages/Explorer%20II.JPG
Much like the Rolex Submariner, the Explorer is everything counterfeiters love – simple, elegant, and backed by a reputation that’s second to none. Perhaps that’s why it’s become one of the most popular ‘replica’ Rolexes available – a watch that’s so popular as a fake it’s considered the benchmark for counterfeiting.
As always, it’s the small things that give these watches away. Misplaced markers, out-of-place insignias and ‘Rolex’ branding, and poor links all make fake Explorer’s quite simple to spot.
9. Glass ‘Diamond’ Jewelry
Source: http://www.partypants.co.uk/pimp-bling/diamond-pimp-rings-clear.JPG
Given the amount of fake diamonds on the market today, the old adage that diamonds ‘are forever’ might not hold true. Fake diamonds are a major annoyance for jewelry collectors, costing many companies millions of dollars in lost revenue per year.
While most are easy to spot, it’s the sales tricks that make so many imitation diamonds a business success. From organized scams to once-in-a-lifetime offers, most replica diamonds are sold using unethical, and often downright illegal, sales tricks.
10. Fake Converse Shoes

Source: http://2.bp.blogspot.com/_FgjatomrOWQ/SpuLRbh3e1I/AAAAAAAAAUg/Hfc6mOeO5sg/s400/CONVERSE+shoes-076.jpg
Even Converse, a brand not particularly well-known for its high society image, is falling victim to counterfeiters and ‘imitation’ product sellers. Converse’s distinct and highly varied shoe range has given many counterfeit clothing producers a buffet of options to steal from.
While fake shoes can be difficult to spot, there are several psychological tests that are worth doing if you’re tempted to buy some. Check out the shop selling them, and see if it would be the type of place where high quality shoes would typically be stocked. Finally, ask to see a certification or import document – sometimes the hard data is what’s required to make a certain purchase.





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